Entertaining news from the original 'only read if for the articles' publication: Playboy this week announced that it will be 'non nude' from March next year. As the magazine itself explains it, "...models, celebrities and, yes, Playmates will not be naked for the first time since our founder Hugh Hefner laid out the first issue in 1953." Playboy says when it launched a work-safe online edition it discovered that "the bunny transcends nudity". The move is testament to the strength of just how strong an iconic identity can become, even transcending the actual product that started it all.
Although we have to ask the question, what's next? McDonalds without the burgers?